Consumer Psychology and Behaviour Design Blog

From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences; for users, and for yourself. Whether you're curious about how people think, or you're preparing for your next big job interview, you'll find insights here to help you grow with purpose and land the role that fits you best.

Usability Testing Made Simple(ish): Best Methods to Try Today

Usability Testing Made Simple(ish): Best Methods to Try Today

Usability Testing Made Simple(ish): Best Methods to Try TodayGary van Broekhoven
Published on: 05/05/2025

A fun, beginner-friendly guide to usability testing—from interviews to eye tracking—plus tips, laughs, and a nudge to explore our UX courses!

Behaviour DesignConsumer Psychology

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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